Wild and Rugged Women’s Apparel

100 Main St, Idaho City, 83631

100 Main St.

Idaho City, 83631

Where Ladies Live For The Hunt All Clothing Pressed and Designed by Your Idaho Lady Hunters Crew!

Hey, Y’all! My name is Jenn, and I was Raised in Idaho my whole life. I couldn’t be more blessed to call this state my home and be able to raise my family here.

I am married to the most badass husband. I couldn’t be more blessed and thankful for the love and support he has given me and for starting this journey. He is my absolute best friend and a valuable hunting partner. I love sharing this passion, and memories, especially with our three hooligans’ will always be unforgettable.

I founded Wild and Rugged Women’s Apparel with the vision to provide women with apparel for all occasions and every hunting season. I have an idea of expanding opportunities for lady hunters. I want us all to grow with the company and create it independently. I want women to inspire each other and share our love and passion for the outdoors and the privilege of hunting such amazing animals and god’s country.

Hunting is my way of life. It’s Our way of life. It’s my outlet, my passion and I’m excited to see what the future brings for us, Ladies!

I have never had so much fun being able to live for each hunt and share it with our Idaho Lady community.

Every sweat, every trial, every error makes every step worth it. We Live We Live For the Hunt.


Tuesday – 8:30am-6pm
Wednesday – 8:30am-6pm
Friday – 8:30am-6pm
Every Other Saturday – 9am-1pm